FSP supports marketing professionals by providing key data to inform strategy and ensure every £ of marketing spend is accurately targeted - right customer, right location, right medium  With a range of qualitative and quantitative techniques at its fingertips, FSP is one of the most skilled retail consultants in the UK, offering clients an individual approach rather than a prescribed solution.  


FSP adopts a collaborative approach to provide key data for the marketing team including:

  • Consumer profiling – who is the current/target shopper and where do they live?
  • Detailed consumer segmentation  - pen-portraits detailing specific characteristics and behaviours
  • Accurate identification of catchment area - including underperforming zones - where to look for new shoppers
  • Market Share Analysis – which shoppers need to be targeted to spend more

Measuring marketing effectiveness is a key requirement.  FSP has interviewed over 450,000 shoppers in over 100 locations across the UK in the last 3 years.  This wealth of data enables KPI comparison with appropriate benchmarks to identify areas of success and those in need of improvement. 

The first step is likely to be a quantitative survey designed to establish the most important shopper groups, their habits and attitudes.  Accurate consumer profiling provides the base data for appropriate messaging.  FSP can also identify specific areas with substantial numbers of target customers.

Adopting the appropriate tone is essential for marketing success and in depth FSP discussions with target consumers provide a wealth of insight.  

Details of FSP Consumer Research is available here.

In the last 3 years FSP has measured marketing effectiveness across almost 100 shopping centres throughout  the UK. The results have been invaluable for their growth, whilst also creating a credible industry benchmark available for all clients.

Let FSP help you get maximum impact from your marketing spend. Contact FSP to find out more.

  • We needed a clear understanding of the prioritised location opportunities for Acuitis to assist leasing negotiations and management planning. It was important for us to understand, in detail, which towns and cities offered potential for Acuitis and what levels of turnover might be expected. FSP delivered everything we needed and provided useful tools for us to review and adjust our thinking as the roll-out progresses.

    Diane Newman| Director, Acuitis

  • FSP provided their usual robust research to assess the potential at Banbury Cross Retail Park. The results helped us define the asset management, leasing and marketing strategy for the Park

    Michelle Daniels|Group Head of Marketing, Redefine International Property Management Limited

  • In the current very difficult current economic conditions we are finding that traditional retail planning studies drawing on household surveys, estimates of development potential and health checks are insufficient to inform a robust and realistic strategy to sustain and enhance town centre vitality and viability. I have no hesitation in recommending FSP in providing a very knowledgeable commercial perspective in this challenging area of work.

    Tim Brown|Chief Planning Officer, Blackpool Council

  • We needed a clear understanding of St. Enoch’s retail performance as well as an overview of both the macro and micro issues influencing shopper behaviours in Glasgow. Accuracy, speed and depth of detail were paramount and we knew FSP was the team to deliver this. FSP’s detailed research helped us to fully assess the opportunity from an investment perspective

    Alia ElGazzar|Principal at The Blackstone Group, The Blackstone Group

  • FSP is highly regarded in the sector and understands outlet centres from the ground up – just the independent view we needed. FSP’s research gave us confidence in completing the acquisition

    Michel Nangia|Principal, Resolution Property