FSP supports marketing professionals by providing key data to inform strategy and ensure every £ of marketing spend is accurately targeted - right customer, right location, right medium  With a range of qualitative and quantitative techniques at its fingertips, FSP is one of the most skilled retail consultants in the UK, offering clients an individual approach rather than a prescribed solution.  


FSP adopts a collaborative approach to provide key data for the marketing team including:

  • Consumer profiling – who is the current/target shopper and where do they live?
  • Detailed consumer segmentation  - pen-portraits detailing specific characteristics and behaviours
  • Accurate identification of catchment area - including underperforming zones - where to look for new shoppers
  • Market Share Analysis – which shoppers need to be targeted to spend more

Measuring marketing effectiveness is a key requirement.  FSP has interviewed over 450,000 shoppers in over 100 locations across the UK in the last 3 years.  This wealth of data enables KPI comparison with appropriate benchmarks to identify areas of success and those in need of improvement. 

The first step is likely to be a quantitative survey designed to establish the most important shopper groups, their habits and attitudes.  Accurate consumer profiling provides the base data for appropriate messaging.  FSP can also identify specific areas with substantial numbers of target customers.

Adopting the appropriate tone is essential for marketing success and in depth FSP discussions with target consumers provide a wealth of insight.  

Details of FSP Consumer Research is available here.

In the last 3 years FSP has measured marketing effectiveness across almost 100 shopping centres throughout  the UK. The results have been invaluable for their growth, whilst also creating a credible industry benchmark available for all clients.

Let FSP help you get maximum impact from your marketing spend. Contact FSP to find out more.

  • Ken is a leading expert in his field and his work for me has been invaluable when considering development opportunities. FSP are a very professional outfit with a wide skill base and I would have no hesitation in recommending them to any 3rd party.

    Giles Membrey|Managing Director, Rioja Developments

  • FSP is a long standing consultancy partner to L&G providing clear, concise, insightful research to our Asset teams.  Their work helps us understand the interaction of our shoppers and retailers to ensure that the investment performance of our shopping centres and retail parks is optimised.  We also use FSP to assist in the evaluation of potential acquisitions including our recent purchase of Fremlin Walk, Maidstone.

    Bill Hughes|Managing Director, Legal & General Property

  • The report is comprehensive, very interesting and will assist us implement our asset management initiatives by giving the ideas a research or ‘academic’ foundation. This gives the initiatives an integrity our board requires.

    Nick Gregory|Senior Retail Asset Manager, Redefine International Property Management Limited

  • FSP has very helpfully set out the trading risks and opportunities in this investment opportunity.

    Krysto Nicolic|Senior Associate, Ares Property Partners

  • We needed a clear understanding of St. Enoch’s retail performance as well as an overview of both the macro and micro issues influencing shopper behaviours in Glasgow. Accuracy, speed and depth of detail were paramount and we knew FSP was the team to deliver this. FSP’s detailed research helped us to fully assess the opportunity from an investment perspective

    Alia ElGazzar|Principal at The Blackstone Group, The Blackstone Group