FSP supports marketing professionals by providing key data to inform strategy and ensure every £ of marketing spend is accurately targeted - right customer, right location, right medium  With a range of qualitative and quantitative techniques at its fingertips, FSP is one of the most skilled retail consultants in the UK, offering clients an individual approach rather than a prescribed solution.  


FSP adopts a collaborative approach to provide key data for the marketing team including:

  • Consumer profiling – who is the current/target shopper and where do they live?
  • Detailed consumer segmentation  - pen-portraits detailing specific characteristics and behaviours
  • Accurate identification of catchment area - including underperforming zones - where to look for new shoppers
  • Market Share Analysis – which shoppers need to be targeted to spend more

Measuring marketing effectiveness is a key requirement.  FSP has interviewed over 450,000 shoppers in over 100 locations across the UK in the last 3 years.  This wealth of data enables KPI comparison with appropriate benchmarks to identify areas of success and those in need of improvement. 

The first step is likely to be a quantitative survey designed to establish the most important shopper groups, their habits and attitudes.  Accurate consumer profiling provides the base data for appropriate messaging.  FSP can also identify specific areas with substantial numbers of target customers.

Adopting the appropriate tone is essential for marketing success and in depth FSP discussions with target consumers provide a wealth of insight.  

Details of FSP Consumer Research is available here.

In the last 3 years FSP has measured marketing effectiveness across almost 100 shopping centres throughout  the UK. The results have been invaluable for their growth, whilst also creating a credible industry benchmark available for all clients.

Let FSP help you get maximum impact from your marketing spend. Contact FSP to find out more.

  • Manchester City Council have worked with FSP over the last year to understand the City Centre's shopper audience, who they are where they come from, how the profile evolves throughout the year and how we can attract more shoppers to Manchester. The depth of understanding that FSP have provided in terms of Manchester's catchment has helped inform our marketing, regeneration and growth strategies for the City Centre. Their consultative approach really got to the heart of the issues involved in a complex area and helped to facilitate partnership working across different Council departments and external stakeholders. I look forward to continue our working relationship with them in the future. Peter Richards, Insight & Planning Manager, Corporate Communications, Manchester City Council.

    Peter Richards|Insight & Planning Manager, Manchester City Council

  • FSP produced summary research to help market our scheme to retailers. It has been gold for our agents.

    Ian Sanderson|Chester Properties

  • FSP's retail experience has given us knowledge of the trading potential of new sites, while their clear advice on local market strategy has had a direct impact on our approach.

    Mark Gregory|Managing Director, Clas Ohlson

  • I have found Retail Pulse very interesting, informative and to the point.

    Sara Wadsworth|Sales & Marketing Assistant, Trendsetter Home Furnishings Ltd

  • The Leasing Strategy developed by FSP identified the best market opportunities for Princes Mall. It is evidence-based and persuasive to the finance team. FSP has worked with the leasing agents to identify specific target retailers credibly able to deliver the strategy. FSP has made an effective and valuable contribution to the development of the business and will continue to help us to deliver the full potential of Princes Mall.

    Andrew Glasgow|Director, The Premier Property Group