Maximising asset income and value is an ever-increasing challenge as consumers become ever more sophisticated and continually have access to more choice, both in terms of locations and purchase methods.
FSP believes the key to success is a clear understanding of the available market and consumer characteristics. This then feeds into a clear tenant mix strategy to ensure the retail and leisure offer is appropriate to target customers, which will, in turn, assist in maximising sales and improving rent sustainability.
FSP’s Market Intelligence reports provide a clear understanding of potential challenges and clear, strategic recommendations for future asset strategy.
Each report FSP produces is bespoke, and the precise make up of a Market Intelligence report will depend on client requirements.
In the last 3 years alone FSP has produced approximately 300 Market Intelligence reports across a wide range of assets, both in the UK and in Europe, including town centres, shopping centres, retail parks, outlet centres and leisure parks. FSP applies the experience gained from each of these to all subsequent projects and continues to develop new tools to ensure that its cutting edge analysis continues to provide insight into the latest market trends.
While the precise make up of a Market Intelligence report will be depend on the needs of a given asset, a typical project includes:
- Catchment Definition
- Demographic data
- Trading Gap Analysis – identifying realistic market gaps
- KPI (Key Performance Indicator) benchmarking against national averages
- Retailer Risk Analysis
- Asset Strategy Recommendations
FSP’s Market Intelligence reports are designed to be used by Asset Management, Leasing and Marketing teams on an ongoing basis and form an essential part of FSP’s Leasing Support service
FSP has assisted many clients in understanding the full potential of their Asset. Contact FSP to find out more.