FSP consultants have worked in operational and strategic roles at Boots, Miss Selfridge, Bally, Clarks, Windsmoor, Allied Carpets and Inwear/Matinque and use this experience to bring a ‘common sense’ approach to location strategy and customer research.
FSP has advised Swedish DIY retailer Clas Ohlson on their UK expansion strategy, competitor performance and customer acquisition, Boots on the future of UK town centres, Gerry Weber on UK opportunity towns and Fat Face on staff retention. In the last year 2 international retailers have sought assistance from FSP to identify the appropriate location for their first foray into the UK.
FSP provides consultancy support to retailers in three areas:
- Consumer Research - brand positioning, customer value profiling, merchandise positioning, marketing awareness, competitive positioning and format optimisation
- Market Intelligence - market expenditure potential, town rankings, shopper profile, store performance drivers, key retail pitches / shopping centres, competitor performance, retail mix and footfall drivers / statistics
- Location Strategy – expansion strategy, target towns, turnover estimates, future retail impacts, cannibalisation, merchandise positioning, pipeline retail developments, customer targeting and competitor effectiveness
FSP’s experience of retail markets and consumer behaviour supports retailers in making crucial business decisions.Contact FSP to find out more.
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