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FSP Retail Research

FSP consultants have many years of experience working with and for retailers and use this experience to bring a ‘common sense’ approach to location strategy and customer research.

FSP has recently provided insight into the most appropriate locations for prioritisation as Acuitis prepared its UK roll-out. This is the latest in a number of international retailers seeking assistance from FSP to identify the appropriate location for their first foray into the UK.

Equally, retailers in the UK have sought insight from FSP to understand their customers, identify where their stores should be and recognise the competition.  FSP has also worked with sister company, Pragma for expanding retailers, such as Pure, assessing the retail rollout potential and priority locations.

FSP provides consultancy support to retailers in three areas:

  • Consumer Research - brand positioning, customer value profiling, merchandise positioning, marketing awareness, competitive positioning and format optimisation
  • Market Intelligence - market expenditure potential, town rankings, shopper profile, store performance drivers, key retail pitches / shopping centres, competitor performance, retail mix and footfall drivers / statistics
  • Location Strategy – expansion strategy, target towns, turnover estimates, future retail impacts, cannibalisation, merchandise positioning, pipeline retail developments, customer targeting and competitor effectiveness

FSP’s experience of retail markets and consumer behaviour supports retailers in making crucial business decisions.  Contact FSP to find out more.

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