During the last 5 years, FSP has undertaken more than 60 outlet centre projects, in 20 countries, with floor space provision totalling more than 1 million sqm (approximately one third of the outlet centres in Europe).   

In June, Ken Gunn and Miranda Botcherby presented FSP's latest findings to industry professionals in our inaugral Breakfast Seminar

Clients include AEW Europe, ARES, Blackstone, CBRE Global Investors, Hermes, McArthurGlen, Neinver, Resolution, TH Real Estate and Value Retail, making FSP the consultancy of choice for the European Outlet Industry’s leading players.

FSP’s advice is based upon in-depth knowledge of outlet retailing, backed by robust catchment and tourism analysis and the industry’s leading performance database, which, supports our understanding of the market and informs our interactive map of European outlet centres, which shows the price positioning of schemes (based upon the brand line up) and providing basic information such as size, age, operator and website address.
This unparalleled resource is perfectly tailored to support the wide range of FSP services including;

  • Feasibility Assessment

As a developer, investor or operator, you need to know how a proposed outlet centre is likely to perform and how this positions your project within the context of operational outlet centres.  FSP’s development Feasibility Service utilises FSP’s  knowledge of outlet centre catchments, retail mix strategy, occupiers and turnover to understand likely sales and rental income.  Every location is unique and our team works in close partnership with Clients to understand aspects such as location type, site adjacencies, catchment lifestyles, competition and tourism demand, so that FSP’s  recommendations include relevant actions for Clients which enhance trading performance.  Recent examples of feasibility projects include Honfleur Village, Normandy (FR), McArthurGlen Swindon (UK), The Prague Outlet (CZ), City Outlets Paris (FR) and Mill Green Designer Outlet, Cannock (UK)

  • Pre-acquisition / Asset Disposal

Pre-acquisition – As an investor, you want to know not only how an established outlet centre is currently performing, but the scope for future improvement (and ideally extension).  FSP’s pre-acquisition service is a key function which best exploits our abilities to generate accurate and reliable information in the short time periods typically allocated.  FSP  utilises its consultant knowledge and unique outlet database to estimate catchment potential, prioritise sales gaps, assess competitor impacts, estimate future sales and prioritise those key tenant mix and operational initiatives which will maximise sales growth, rental income and asset value.  Recent examples of Pre Acquisition projects include Designer Outlet Wolfsburg  (DE), McArthurGlen Troyes (FR), Designer Outlet Soltau (DE) and Livingston Designer Outlet (UK)

  • Market Intelligence

As an outlet centre owner or operator, you typically need to understand the scale and nature of market opportunities to guide investment and prioritise management action.  A deep knowledge of catchment, demographics and tourism, combined with FSP’s experience of working across Europe enables us to analyse available data and use as a basis for in-depth recommendations.  Visitor surveys and qualitative methods (focus groups, mini-depth interviews, accompanied shopping) are often used to complement analytical skills and provide a wider dimension of consumer understanding. A key component of developing market intelligence is calculation of the Trading Gap which identifies the realistic scale of potential turnover increases feasible to target.  Recent examples of Market Intelligence projects include London Designer Outlet (UK), Premier Outlets Center Budapest (HU), Gloucester Quays (UK), McArthurGlen Troyes (FR) and Gretna Gateway, Gretna (UK),

  • Leasing Support

Asset managers, leasing teams and operators need to understand the profile of their existing tenants to then target potential occupiers to join their schemes.  Following the completion of a market intelligence project FSP is frequently engaged on a retained basis to work with clients on implementing recommendations.  FSP consultants have a strong background in understanding retailing which enables us to provide relevant and compelling information to help inform discussions with target brands.  Recent examples of FSP Leasing Support include Festival Park, Wales (UK), Gate Tallinn (ES), The Prague Outlet (CZ) and Zsar Outlet Village (FI).

  • Marketing

FSP works with Marketing teams and external agencies to help build strategies for establishing and targeting specific catchments.  Detailed project work pinpoints the origin of visitors and uses this information to highlight how catchments can be developed to identify target customers and generate more retail sales. This in-depth knowledge of people and places is a product of FSP’s extensive retail experience and thorough understanding of how to optimise catchment performance.  Recent examples of FSP Marketing Support include The Outlet, Banbridge, London Designer Outlet (UK), L’Usine Chanel Outlet, Calais (FR), Hackney Walk (UK) and Springfields, Spalding (UK)

  • Other services

Having worked in the European outlet industry for more than a decade, it is not surprising that FSP has outstanding knowledge of the key players and evolving trends.  Investing, developing or operating outlet centres is not as straightforward as shopping centres and FSP assists many established and new entrants on a variety of issues.  This can simply be finding the most suitable development, design and operational teams presenting  the opportunity to potential funding partners, giving evidence at Planning Inquiries or presenting the latest industry trends at international conferences such as ReCon, MAPIC, or MAGDUS. 

If you need advice on your proposed or existing outlet centre or a prospective investment? Contact FSP.

  • Market Intelligence - Understanding market size and gaps. Detailed Shopper research to measure performance
  • Marketing - Information to inform marketing teams
  • Retailer Risk Analysis - Assessment of tenant vulnerability
  • Leasing Support – Information to persuade target retailers of the profit opportunity
  • Impact Studies - Identifying potential for development
  • Pre-acquisition - Performance and opportunity assessment

FSP has recognisable outlet experience, knowledge of key contacts and industry wide credibility. This is an important advantage when briefing professional partners, potential occupiers, centre management, investors and local politicians on key strategies and prospects for success. 

  • FSP has very helpfully set out the trading risks and opportunities in this investment opportunity.

    Krysto Nicolic|Senior Associate, Ares Property Partners

  • FSP information and face-to-face presentations have been instrumental in getting retailers to consider schemes which they would not otherwise have done and this has been successfully converted into lettings which would not have happened in a number of instances.

    Roger Fulford|Director, Munroe K

  • We wanted to build on our understanding of the Menkind customer profile and buying habits. Having this defined view of our customer really means we can develop a product strategy that responds to their preferences and needs. It’s vital that we demonstrate how well we understand our customer through our product range so we will be building this into our strategy.

    Paul Kaufman|Chief Executive, Menkind

  • FSP’s detailed analysis of the scheme, in particular the performance of the different retailers, enabled L&G to make a confident decision to invest in a strong trading retail park. Going forward their market insight is sure to prove invaluable as L&G pursues a number of asset management initiatives.

    Nic Elvidge|Senior Asset Manager, Legal & General Investment Management

  • FSP is a long standing consultancy partner to L&G providing clear, concise, insightful research to our Asset teams.  Their work helps us understand the interaction of our shoppers and retailers to ensure that the investment performance of our shopping centres and retail parks is optimised.  We also use FSP to assist in the evaluation of potential acquisitions including our recent purchase of Fremlin Walk, Maidstone.

    Bill Hughes|Managing Director, Legal & General Property