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The European outlet centre industry is over 30 years old.  Today, FSP’s European Outlet Centre Database comprises over 200 sites, 15,000 shops and 4,450 occupiers, with total floor space GLA of 3.5 million m².

Despite this impressive scale, the average occupier brand has a portfolio of just 3 stores and just 15% of brands have outlet stores in more than one country.  Only 2% of occupiers have more than 20 stores (e.g. Nike) and only 19 brands are present at sites in more than 15 of the 27 European countries which currently have operational outlet centres.

Leading outlet brands are highly selective in their choice of territory, shopping environment and operator.  As a result, 4 distinct types of European outlet centre have emerged, each focusing upon clearly defined price and retail mix propositions. Understanding how this positioning exists on a geographical basis is essential for identifying likely sales performance and assessing potential sites for portfolio expansion, development opportunities, investment acquisition and asset management activity.

FSP has therefore created an interactive map of European outlet centres, which shows the price positioning of schemes (based upon the brand line up) and providing basic information such as size, age, operator and website address. Simply point and click on each site to retrieve these details..

GOOGLE MAP

FSP’s Classification of European Outlet Centres:

  • Luxury Schemes (e.g. Bicester Village and Foxtown Mendrisio) appeal to discerning, affluent, style conscious shoppers and international tourists. The offer contains a significant representation (~35%) of Luxury / Premium brands (e.g. Burberry, Escada, Michael Kors), supported by occupiers (~45%) in the Upper-Middle price segment (e.g. Guess, Tommy Hilfiger, Vans)
  • Upscale Schemes (e.g. McArthurGlen Provence and Gunwharf Quays) appeal to discerning, affluent, style conscious shoppers, international tourists and domestic tourists and day visitors. There are fewer Luxury / Premium brands (~15% of occupiers), a strong presence of Upper-Middle positioned brands (~45%) and more Mid Price brands (~35%)
  • Upper Middle Schemes (e.g. Designer Outlets Wolfsburg and Style Outlets Roppenheim) tend to appeal to discerning, affluent, style conscious shoppers and domestic day visitors.  There are relatively few Luxury / Premium brands (~10% of occupiers), a strong presence (~45%) of Upper-Middle positioned brands and more Mid Price brands (~45%)
  • Midscale Schemes (e.g. Designer Outlet Soltau and Factory Warsaw Ursus) appeal to price conscious, label aware, mid market shoppers and day visitors. They have virtually no Luxury / Premium brands (<5% of occupiers), Upper-Middle brands account for about 30% of occupiers and there is a much stronger presence (~65%) of Mid Price brands (e.g. Gap, Mango, Puma) than at other outlet types.

FSP has gone to its best efforts to ensure this data is correct but reserves the right not to be responsible for the accuracy of information provided, or business decisions made without independent verification of data. FSP continually updates Outlet Centre information; if you wish to provide information to help with this process, please email us.

FSP is widely recognised as the leading  European outlet centre consultancy. The FSP team has worked on more than 70 outlet projects in 25 countries, including projects for Aviva Investors, Blackstone, CBRE Global Investors, McArthurGlen, Resolution Property, Unibail Rodamco and Value Retail.

FSP services include store portfolio planning, pre-acquisition appraisals, development feasibility, asset strategy and leasing support. If you would like to know more about FSP’s services, please contact fspretail@fspretail.com or call 01494 474740.