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European Outlet Industry Report

FSP’s European Outlet Shopping 2018 Report:

  • Shows that outlet is one off the most successful retail channels for growth, avoiding the ongoing decline affecting traditional high streets and full-price shopping malls.
  • A key trend in market share has emerged with four operators – McArthur Glen, Value Retail, VIA Outlets and Neinver - accounting for 55% of total European centres.
  • This year, 9 new outlet centres will open across Europe with total gross lettable area of 132,500m2.  This is a 17% increase in new floor space compared to 2017 and continues the improvement in new development since 2016.
  • With outlet floor space provision in Europe increasing by nearly 50%, Western Europe currently presents the strongest expansion opportunities, for brands in particular. 
  • Provision is currently least in Central Europe: low purchasing power has traditionally limited brand appetite for expansion, necessitating a more midscale offer at most schemes.
  • Northern Europe has seen relatively limited development in recent years. While gaps still exist,  growth in this mature market tends to be driven by extensions, asset management and innovation, rather than new development.

FSP’s European Outlet Shopping Report shows that growth in the market continues to be driven by brands; in 2013, FSP recorded 4,774 brands in the European outlet industry, with this number reaching 5,461 in 2018, an increase of 14%. Looking at the brands operating today, 2,568 are newcomers since 2013 and 44 of these now have portfolios of five or more stores including Montblanc, Dr Martens, Liu Jo Uomo, O Bag Store, Rebel Queen and Galleries Lafayette.

The complete report is available for you to purchase at just £1,750+VAT.  Contact FSP and the report will be emailed directly to you on receipt of payment