Author: Marketing, 13 March 2018

FSP was featured in Retail magazine. The article discusses the Success at The Lexicon Bracknell.

Six months after opening, The Lexicon Bracknell is proving itself as the retail, leisure and dining destination of choice across its Berkshire catchment and beyond. Research by FSP Retail Business Consultants showed that the greatly improved town centre is the destination of choice for 61% of people living in the catchment, despite the availability of alternative choices in Reading, Camberley and towns further afield. This is up from 17% in the opening week, reflecting previously poor perceptions of the town centre from before the redevelopment begun...

Reflecting the strong footfall, long dwell times, frequency of visits and customers travelling from further away, the available spend on non-grocery items has been benchmarked by FSP at £724 million. This has quadrupled from £179 million prior to the major urban regeneration project, showing the benefits of the scheme.

Read the full article here.

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