Author: Sophie Pisano, 27 November 2017

While on a site visit to Bishop’s Stortford, FSP analyst Sophie Pisano visited the newly opened Eat 17. 

Shop front

Eat 17 already operates stores in Walthamstow, Hackney and Whitstable in Kent, blending artisan, locally-sourced produce with a range of everyday essentials courtesy of a partnership with Spar.

Freshly baked bread

The Bishop's Stortford store is a UK-first according to step-brothers and owners James Brundle and Chris O'Connor, bringing an artisan bakery, award-winning fishmonger, bar, coffee shop and supermarket all under one roof.

The grocery section was in line with a Whole Foods store, with a very upmarket feel. With a range of free tasters and samples on offer, it provided an interactive environment. The store had a range of street food on offer, including Mexican, Italian and Japanese stands as well as an Artisan Bakery and coffee shop, with a fair amount of seating.

Having spoken to the owners of the Mexican stand ‘Chihuahua’s – Modern Mexican Street Food’ the store is reportedly a huge success and they have been really busy since its opening earlier in November. 

Street food vendors

I think it’s a really great way of involving local entrepreneurs, who may not have the capital to set up and run their own store, and the whole store prides itself on sourcing local produce.

Since launching their first store in 2006, Eat 17 has been named best store in the UK by the Grocer Magazine, voted favourite local restaurant by The Ivy head chef Gary Lee, won a Time Out Love London Award and been named in the 2015 Good Food Guide.

Should Eat 17 look to expand further, FSP thinks this concept will do well. FSP’s new F&B segmentation, MENU, can help you understand the most appropriate offer to serve your current and potential customers.

Equally, if you’re an expanding brand and you want to understand the most appropriate areas for expansion - FSP associate director Andy Stringer is well placed to assist.

Tags: F&B, Retailers

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