Author: Marketing, 27 November 2017

Attracting over 150 retailers, developers and other experts in the outlet centre industry, the first MAPIC Outlet Summit heard about the current challenges and opportunities the industry faces. 

MAPIC Outlet Summit

Speaking alongside fellow panel members Landsec’s Jack Busby; Beijing Capital Grand’s Louis Lu Yi; Fashion House Group’s Brendan O’Reilly; Neinver’s Sebastian Sommer; The Outlet Resource Group’s Lisa Wagner; McArthurGlen’s Pieter Van Voorst Vader; FSP managing director Ken Gunn said that in Europe there were now more than 200 outlet centres with sales of more than €17bn.


Outlet centres have really been vibrant, attractive, dynamic true successes for the retail industry and the sector has more opportunities to come

Ken Gunn

Ken Gunn

Other key points to come from the Summit include;

  • Millennials are the fastest growing segment of outlet shoppers and the most frequent shoppers
  • China’s fast adoption of the outlet centre format provides high growth opportunities
  • Physical outlet centres continue to offer brand experiences that can’t be matched online
  • Outlets are a gateway to brands that consumers otherwise may not experience
  • Outlet centres are as diverse in location and the ways they attract shoppers as any other segment of retail
  • Choice is at the heart of the outlet centre, providing opportunities for retailers and food & beverage operators

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