Author: Marketing, 30 January 2018

Collaborations are king

Luxury brands are seeking innovative ways to capitalise on the reign of streetwear through exciting, even unexpected, collaborations.  Louis Vuitton’s pairing with cult streetwear brand, Supreme caused mayhem both on and offline. 

KLM Luxury v Trend Brands

The success of these collaborations enables megabrands to access that cooler edge of fashionable streetwear labels, with in-demand capsule collections proving a winning formula. Vitally, luxury brands can tap into the Gen-Z and Millennial consumer spend, on track to account for 45% of the global luxury market by 2025.

Click below to see the whole update, including our spotlight on global streetwear hubs and news on latest deals

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