Author: Marketing, 30 January 2018

Collaborations are king

Luxury brands are seeking innovative ways to capitalise on the reign of streetwear through exciting, even unexpected, collaborations.  Louis Vuitton’s pairing with cult streetwear brand, Supreme caused mayhem both on and offline. 

KLM Luxury v Trend Brands

The success of these collaborations enables megabrands to access that cooler edge of fashionable streetwear labels, with in-demand capsule collections proving a winning formula. Vitally, luxury brands can tap into the Gen-Z and Millennial consumer spend, on track to account for 45% of the global luxury market by 2025.

Click below to see the whole update, including our spotlight on global streetwear hubs and news on latest deals

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FSP’s Virtual High Street: An eye on the future

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Fashionably sustainable

Sustainability has been a hot topic over the last few years with brands such as Zara, ASOS and H&M all pledging to adopt a circular mode. FSP takes a look at whether it’s a fad and the likelihood of changing shopping patterns.

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FSP View: Vegan Retail – Fad or Trend?

Recent news that Superdrug has opened a Vegan pop-up at Box Park in Shoreditch opened up an interesting discussion in the FSP office on the place of Veganism in the retail industry as a whole.

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