Retail Parks are much less likely than Shopping Centres to have basic information such as weekly entrant numbers and catchment area. Low service charge has typically limited capacity for marketing and consumer research. However in an increasingly competitive climate Retail Parks need to understand their shopper and present compelling evidence to target retailers.
FSP recognises the challenge to provide cost effective information and has designed bespoke research to address client issues and improve asset value.
FSP works across all stages of Retail Park development and Asset Management including:
Impact Studies - Identifying potential for development
Pre Acquisition - Performance and opportunity assessment
Market Intelligence - Understanding market size and market gaps. Detailed Shopper research to measure performance
Marketing - Information to inform marketing teams
Retailer Risk Analysis - Assessment of tenant vulnerability
Leasing Support – Information to persuade target retailers of the profit opportunity including benchmarking against Similar Locations
FSP has a wide background of retail park experience, including Bulky Goods Parks, Shopping Parks and Leisure Parks.
FSP has developed a comprehensive Out Of Town database to supply cost effective catchment and market data. Contact FSP to find out more.
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