Case Studies




Manchester City Centre

27. 11. 2012

Manchester City Council (MCC) wishes to develop transport, marketing and other strategies to promote the City Centre more effectively through better understanding the profile of its users and their shopping requirements. Recognising that shopping patterns are dynamic, interviews have been conducted at seven locations across the City Centre and repeated throughout the year to pick up Peak, Off-Peak and seasonal shoppers/visitors.

Priory Meadow Hastings

25. 11. 2012

Priory Meadow is the dominant retail location in Hastings, a town widely believed by retailers to trade within the shadow of Eastbourne and whose economy and social profile has suffered adverse national publicity. FSP’s task was to address such perceptions through robust research and, by doing so, help persuade existing traders to renew their leases on expiry and to attract new retailers.

Eastbourne Arndale

21. 11. 2012

Eastbourne Shopping Centre


 

Eastbourne Arndale provides the main shopping offer in the town. It is anchored by M&S, Primark and Bhs. The Centre opened in 1980 and has a number of smaller units which were inappropriate for many national retailers. The success of a local jeweller within the Centre provided confidence to explore a localism initiative and add more independent retailers.

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““I think this is an extremely good piece of work.  The amount of insight relating what customers want and how they see the scheme is amazing. You all did an excellent job.””


Alexandra Petit
Retail Analyst
Hammerson Plc
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