FSP Menkind Case Study
05. 02. 2015
Menkind sells original gifts and gadgets for men. Founded in 2001, the retailer’s mission is to provide a wide and interesting choice of men’s gifts for the man who has everything. Now with 30 stores across the UK and a thriving online business, the company also operates pop-up stores at peak trading times. Menkind approached FSP, the leading retail property consultant, to help support product development and business growth through a new store location strategy.
Chief Executive Paul Kaufman explains, “We were aware of FSP’s work on shopping centres and also as a liaison between landlords and retailers. We wanted to build on our understanding of the Menkind customer profile and buying habits. After meeting with Jo and the team, we quickly realised that an analysis of our online customer – as well as in-store – would provide us with a rounded view of the customer experience we provide.”
Manchester City Centre
27. 11. 2012
Manchester City Council (MCC) wishes to develop transport, marketing and other strategies to promote the City Centre more effectively through better understanding the profile of its users and their shopping requirements. Recognising that shopping patterns are dynamic, interviews have been conducted at seven locations across the City Centre and repeated throughout the year to pick up Peak, Off-Peak and seasonal shoppers/visitors.
Priory Meadow Hastings
25. 11. 2012
Priory Meadow is the dominant retail location in Hastings, a town widely believed by retailers to trade within the shadow of Eastbourne and whose economy and social profile has suffered adverse national publicity. FSP’s task was to address such perceptions through robust research and, by doing so, help persuade existing traders to renew their leases on expiry and to attract new retailers.
21. 11. 2012
Eastbourne Arndale provides the main shopping offer in the town. It is anchored by M&S, Primark and Bhs. The Centre opened in 1980 and has a number of smaller units which were inappropriate for many national retailers. The success of a local jeweller within the Centre provided confidence to explore a localism initiative and add more independent retailers.